A few weeks ago now I reviewed the new EP from Birmingham
hard rock outfit ANiMA Remember It’s A
Memory. I wrote at the time how I felt it was quite a unique record so I
thought it might be an idea to get some thoughts from the band behind the
music, so just after the EP’s release I got the inside track from frontman Dan
Sheridan and what better place to start than how do the band go about putting
together a project such as this one?
‘Well there are two main contributing factors to why the
material that came together to make the record was used. Firstly we've racked
up quite a back catalogue of songs, so there are plenty of tunes we've been
waiting for the opportunity to record, and more importantly, the overall
ambience, flow and themes found on the EP had to be cohesive.
So with this in mind we went through a few lengthy
discussions about which songs to choose based on popularity with live
audiences, thematic significance, and our own personal favourites. Bad Memory was a relatively new addition
to our repertoire, and the lyrical ideas portrayed in this, those of mortality,
opposites, memory, and the questioning of memories relating to actual events as
they happen presently, became the pervading concepts I wanted to portray
throughout the record, however loosely in places.
And it had to be loose in a sense because much of the
material had been written before the subject matter was decided, and in some
cases I even tailored the lyrics to fit more closely with the 'Remember It's A
Memory' concept. However, the songs chosen all carried their own weight at
their core, both thematically and individually. We didn't want a group of songs
all sounding too similar.’
Remember It’s A Memory
is actually the band’s 2nd EP following on from 2013’s Homeopathy and it seems that the band
were keen to do a more professional job this time around. As Sheridan explained
‘The biggest change was in the amount of time invested in recording and mixing
the record. On our fist EP we naively chucked some money at the studio and
recorded as many songs as we could with the time we'd paid for. But at that
point we were far more concerned with getting our music heard than of
intriguing an audience with an interesting concept.’
This more professional approach continued into the marketing
of the record as the band made sure that they learned from past mistakes ‘We
chose to distribute Homeopathy for free at live shows, as promotion more than
anything. While this ensured a certain percentage of the audience taking away
our cd at the end of each gig, in retrospect I feel that giving something away
for free devalues its content in people's minds.’ This is maybe a slightly
cynical outlook but also and understandable one.
One of the many interesting things about the EP was how
despite being what you’d say was hard rock the majority of the songs clocked in
at under 4 minutes so was this deliberate ploy? ‘It's a limitation I frequently
impose on myself.’ Said Sheridan ‘Probably because I endeavour to keep our
songs relatively accessible. A lot
of my root influences as a writer are very much 3 – 4 minute pop song bands,
such as Nirvana, David Bowie, Suede and Placebo, so this has impacted on the
kind of music I choose to write, even if we're also inspired by a lot of
heavier bands like Korn, Slipknot and Machine Head, and even slightly progressive rock like The Smashing
Pumpkins and Muse.’
However as I said in my review the whole rock thing is blown
to pieces by a spoken word track called ‘Embers.’ Something which Sheridan says
was pretty much spur of the moment ‘The idea was relatively fresh for the
recording. Out of a desire to bring our diversity into the ep I felt it was
necessary to do something radically different sonically to the other songs. With
the piano representing the fragile nature of the lyrics found throughout. The
spoken word was a poem I'd written originally for use as part of the ep
artwork. Instead of drawing from the poem to write lyrics, I decided to just
recite it as it was, to give it the feel of a piece of performance art, as
opposed to a song.’
As you all know I keep banging the drum for the music scene
in Birmingham because things are booming and it seems I’m not alone with
Sheridan describing being in the middle of it all ‘inspiring,’ while also
recommending fellow Birmingham natives ‘God Damn and Youth Man, Ghosts of Dead
Airplanes, Wax Futures, Table Scraps, Mutt, Adore, Fauxchisels and Sunshine
Frisbee Laserbeam.’
Not content with being part of the Birmingham scene Sheridan
also revealed that the band are also doing their best to try and move things
forward ‘There's a collective/scene/movement we helped to form here in
Birmingham called DIE DAS DER. It's representative of this kind of raw, heavy
but intelligent breed of rock music, and includes not just bands but
photographers, promoters, journalists, artists, anyone with something creative
to contribute.’ On the back of that DDD are putting on a festival in Digbeth on
9th and 10th of August which should be a great couple of
days, but after that surprisingly the band are hesitant to commit to anything
musically beyond the here and now,
‘There is so much
more music we want you to hear, so all we can say is the material is waiting
for those with open ears, but its exposure hinges on the success of our current
record. We should probably more confidently be yelling out a “fuck yeah, watch
this space for more killer tunes!” But I'd rather be sincere and tell you that
being a self-funded, original band in a world where people rarely pay for, or
truly value band music, our career choice often feels like a thankless one.’
Sheridan’s honesty is refreshing and you can’t fault the line of thinking but I
also find this outlook depressing, though this could be my slightly
romanticised way of how I think the industry should work obscuring reality, but
it is a little sad that at least some bands think this way.
In interviews such as this artists are always being asked
about influences and the like so I decided to put a of a spin on that theme by
asking Sheridan to come up with a dream line up for a band, the result bit wasn’t
quite what I was expecting… ‘Jesus Christ on vocals, Vladimir Putin on lead
guitar, Princess Diana on second guitar, Chris Evans (the ginger one, not Captain
America) on bass, Garth from Wayne's World on drums and the Loose Women as
backing vocalists. The band would be called Peace.'
Having said that I have said for years how Jesus and Vlad
Putin would have an amazing Jagger/Richards like chemistry. Turns out I wasn’t
the only one.
However I know that the only reason that you have read this interview
is to find out how ANiMA approached the now traditional ‘If you could design
your perfect sandwich what would be in it?’ question. Well wait no more because
it apparently involves ‘Vegetarian deep fried human……’
It simply wouldn’t be ANiMA if you weren’t left at least a
little bit confused.